EDINBURGH, October 6, 2014. Diageo, a global leader in beverage alcohol, today announced the worldwide launch of its new Single Grain Scotch Whisky, HAIG CLUB™
The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year.
"HAIG CLUB™ is designed to be different," said Kathy Parker, Senior Vice President, HAIG CLUB™. "Historically Single Grain Whisky has been in the shadow of Single Malts and Blended Scotch, but HAIG CLUB™ represents a new direction in Scotch Whisky, which brings Single Grain Scotch to the forefront.
This is a whisky that welcomes in a new era for Scotch. The rise of Single Grain Whisky has been both predicted and eagerly anticipated by whisky experts in recent years and with HAIG CLUB™ we are thrilled to give this ‘hidden gem’ the attention and appreciation it deserves."
Crafted at Scotland’s oldest grain whisky distillery – Cameronbridge in Fife – HAIG CLUB™ is built on heritage but designed for the modern world. The House of Haig can trace its whisky producing roots back to the seventeenth century, making the Haig family Scotland’s oldest grain whisky dynasty.
Parker continued, "Working with partners like David Beckham and Simon Fuller has brought a new perspective to what we do, helping us to break new ground. Both David and Simon are renowned for shaking up every sector in which they work and this has been no exception. We believe that people around the world are going to love what we’ve created together - we can’t wait for them to try it."
The contemporary appearance of the square HAIG CLUB™ bottle draws on a history of innovative bottles produced by the House of Haig. The blue glass bottle was inspired by the tradition of blenders using blue tasting glasses so the spirit can be reviewed on aroma and taste alone.
The unique flavours of the whisky itself are created by master blender Chris Clark carefully selecting mature whisky from Refill, American Oak and Rejuvenated casks producing a stunning Single Grain Scotch Whisky with a fresh, clean style showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. HAIG CLUB™ is a whisky crafted to appeal to people who are new to whisky and whisky connoisseurs alike.
"I am incredibly proud to have been part of the creation of HAIG CLUB™," said David Beckham. "I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig."
Responsible drinking is at the core of HAIG CLUB™, with David Beckham supporting the brand’s philosophy of quality over quantity. David said, "I appreciate a well-made drink and I like to take my time and enjoy it – I try to drink better, not more."
To celebrate the global launch of HAIG CLUB™ David Beckham and business partner Simon Fuller hosted an exclusive HAIG CLUB™ weekend in the heart of Scotland on the outskirts of Edinburgh. Attended by Victoria Beckham, and other guests, the weekend gave Beckham and Fuller the opportunity to personally introduce friends both old and new to the whisky and the brand that they have helped create.
Simon Fuller commented, "This is a great partnership between one of the world’s most iconic stars and a company that is a true leader in the global sprits industry. Now we can all celebrate together as HAIG CLUB™ is launched worldwide and can be enjoyed by everyone!"
Welcome to HAIG CLUB™. Enjoy Responsibly.
HaigWhisky.Com is Whisky Aficionado owned Online Haig Whisky Shop selling David Beckham's new Haig Club Whisky and also older Classic Haig Whiskies such as Haig Dimple Whisky, Haig Gold Label Whisky and Haig Pinch Whisky from the House of Haig Distillery in Scotland. We also offer a wide range of rare and premium Scotch Whisky and Irish Whiskey Gifts and Products through our Sister Sites Irish Whiskey .Com and Scotch Whisky Sales.Com.
A short history of Haig Whisky in Scotland. John Haig set up the original Haig Whisky Distillery, the Kilbagie distillery in the 18th century, although his family were noted distillers some time before that (His great-great-grandfather was arrested in 1655 for distilling Whisky on a Sunday). His grandson (also called John Haig) founded the Cameronbridge grain distillery in 1824, where the now famous Haig Whisky was first produced making Haig one of the oldest and truest Scotch Whiskies ever produced. General Douglas Haig of WW 1 Fame was a direct descendant, but chose not to follow his father into the Scotch Whisky business. "Don't be vague, ask for Haig" became one of the world's leading advertising slogans in the 20th century and the famous Haig Dimple Whisky bottle has now become a collectors item for Haig Whisky connoisseurs.
An exclusive Scottish and Irish team of Whisky Connoisseurs led by our site owner, Whisky Writer Stuart McNamara, brings you an exclusive range of Rare and Premium Haig Whiskys as well as our own Exclusive Selection of Rare and Premium Whiskeys (with an ey!) from Ireland and other premium Whiskys from around the world. We have also put together a very special range of exclusive and rare special edition filled Whisky Decanters, Whisky Books and Beautiful Whisky Gifts, many of which will become valued in years to come by discerning Whisky fans and all of which would make ideal Birthday or Christmas Gifts for the Whisky Connoisseur in your life.
We regret that we are unable to reply to emails seeking advice and opinions on the value, worth or quality of Old Bottles of Haig Whisky, Scotch Whisky or Irish Whiskey. What many whisky newcomers may not realize is that unlike wine, whisky stops aging once it is bottled from the wooden cask or Whisky barrel. As even a sealed bottle of whisky may experience minute leakage and evaporation over years of storage, it is true to say that Haig whisky is at its very best on the day it leaves the distillery in it's bottle. Whisky generally only increases in value if it a premium whisky in the first place which is now rare or hard to source due to low remaining stocks.
So, our advice if you find an old bottle of Haig Whisky is to pick a special occasion to drink it with special friends (once you are sure it has not been contaminated) and keep the bottle as an ornament and conversation piece. That's what I have done myself !
If you would still like to speak to someone, why not try our free Haig Whisky Club Forums at http://www.haig.club .